UTM link builder
Build tracking links for your ads, emails and posts, so you know which campaign brought each visit.
How to use it
- You enter the data
- Smallo works it out
- You get the result
- Paste the full web address of the page you want to promote.
- Fill in source, medium and campaign. Use the same names every time so your reports stay clean.
- Copy the new link and use it in your ad, email or post.
Frequently asked questions
What is a UTM parameter?
UTM parameters are short tags added to the end of a link, such as utm_source=newsletter. Analytics tools read them and show which source, medium or campaign brought the visit.
What should I put in each field?
Source is where the link is shared, such as facebook or newsletter. Medium is the type of channel, such as cpc, email or social. Campaign is the name of your promotion, such as spring-sale.